Add “Cause” Field to Nonprofit Designation for Public Display and Filtering in the Giving Hub
The Nonprofit Directory within the Giving Hub would benefit from a new "Cause" field that can be displayed publicly and optionally used as a filter. Many nonprofits support distinct causes—such as animal welfare, housing, or the arts—and donors often want to give based on those interests.
This addition would:
Help donors find nonprofits aligned with their values
Make the directory easier to browse and explore
Support future enhancements such as cause-based campaigns or communications
The field could be managed similarly to Philanthropic Interest Types or via a simple dropdown/tags on the nonprofit profile designation.
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Mark Bejcek
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