Track demographics on profile record
In FIMS we were able to track the demographics of our donors and used this to help prioritize who and how we reached out to grow our donor base. We were able to track ethnicity however as we migrate to CSuite, there is nowhere for that data to land.
This type of data helps our organization "myth bust" who our donors are in an incredibly powerful way.
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There are several ways to track demographics on a profile, profile types, custom fields, service areas, engagement strategies.